Tracking & Other Capabilities
Social Engagement Tracking
Track how many times your video has been shared, tweeted or liked
Event Tracking
Integrate any third-party tracking platform with these supported events:
- 25% viewed
- 50% viewed
- 75% viewed
- 100% viewed
- Facebook share
- Twitter share
- Google+ share
- Email share
- Impressions
- Player loads
- Playback started
- Geographic locations
- Click-throughs
Improved Campaign Performance
The LAVA video player captures data in real-time, which improves the optimisation of traffic sources across all metrics listed above.