Tracking & Other Capabilities

Social Engagement Tracking

Track how many times your video has been shared, tweeted or liked


Event Tracking

Integrate any third-party tracking platform with these supported events:

  • 25% viewed
  • 50% viewed
  • 75% viewed
  • 100% viewed
  • Facebook share
  • Twitter share
  • Google+ share
  • Email share
  • Impressions
  • Player loads
  • Playback started
  • Geographic locations
  • Click-throughs

Improved Campaign Performance

The LAVA video player captures data in real-time, which improves the optimisation of traffic sources across all metrics listed above.