LAVA’s Social Video Forecaster meets three objectives:

Forecasts all aspects of social video launches including social reactions, click-throughs, time viewed, sentiment and insights into sharing behaviour.

 

Recommends amendments to and selects creative to maximise results

Improves distribution strategy & tactical elements


This product can be utilised at any point in the creative process, from the story board to the final edit & includes four components:

Existing Data

 1,000+ Australian campaign data points across all product categories

Emotion Analytics

Real-time emotion measurement powered by world-leading platform Realeyesit.com

Consumer Research

Conscious responses
Partnering with Australia’s leading online research agency

Qualitative Insight

Research component based on LAVA's prior campaign experience


Cross referenced with previous YouTube video results -shares, time viewed, views & sentiment

Accurate forecasting & insight for improved results